We at BSM take the privacy of your information very seriously. We aim to meet current Internet best practice. Our services are designed to give you the information that you want to receive. Our Privacy Policy below explains how we will collect and use the information you give us. We may vary this policy from time to time and the current version will be that published on this site. The word 'we' refers to Automobile Association Developments Limited Trading as "BSM" and "The British School of Motoring", unless otherwise indicated.

From time to time, you will be asked to submit personal information about yourself (e.g. name and email address etc) in order to receive or use services on our website. These services include newsletters, competitions, message boards and personalised services. We will also need personal information in order to supply other products and services or to help us identify you when you contact us. If you communicate with us via email over the Internet you should be aware that the nature of the Internet is such that unencrypted communication may not be secure and may pass through several different countries on route to us. Please do not email us with confidential or sensitive information such as your credit card details. We cannot accept responsibility for unauthorised access to your information that is outside our control.

We may combine this information with other information that we may hold about you if you have made enquiries with us before. We may also obtain information from publicly available sources such as the electoral roll, or other third parties who have a legitimate basis on which to pass on your information.

We will act in accordance with current legislation and our Data Protection Notice, which is set out below.

BSM Data Protection Notice

Any personal data you provide will be held securely and in accordance with the Data Protection Act 1998. We will use your personal date for the purpose(s) for which you have provided it. It may also be used for marketing, offering renewals, research and statistical purposes and crime prevention.

We may however need to disclose personal data to a third party so that the service you requested could be provided. It may also be necessary to transfer it to countries outside the European Economic Area. Where this happens, we will endeavour to ensure that any recipient of your data will treat it with the same level of protection as we would.

Your data may be disclosed to regulatory bodies for the purposes of monitoring and/or enforcing compliance with any regulatory rules/codes. If you give us information about another person, in doing so you confirm that they have given you permission to provide it to us to be able to process their personal data (including any sensitive personal data) and also that you have told them who we are and what we will use their data for, as set out in this notice.

In the case of personal data, with limited exceptions, you have the right to access and if necessary rectify information held about you by formal written application to BSM’s Data Protection Officer, at Fanum House, Basing View, Basingstoke, RG21 4EA.

By providing us with your personal data and contact details, you consent to the use of that data and to your being contacted by any AA Group company and the Acromas Group of companies, by post, telephone, e-mail, SMS or other electronic means, to inform you about products and services which it considers may be of interest to you. However you can contact the BSM Data Protection Officer in writing at any time to suppress some or all AA products.

We may record telephone calls for staff training and evidential purposes.

When you visit our web pages, we will download something called a 'cookie' to your computer (section 7). We may also collect information using web beacons (also known as clear gifs or web bugs – see section 10). Our cookies and Web Beacons provide us with non-personal statistical information about what you do on the website. For example: the duration of time a page was viewed, common paths taken through the site, data on screen settings and other general information. We may also collect information about what other websites you visit after ours. We use this data to improve the services on our site and to refine your experience of using our sites.

We will use your information as set out in our privacy policy.

We are committed to treating your personal data with due care and in accordance with the data protection principles.

In the Data Protection Notice above we refer to the collection of sensitive data. In addition to the examples given we will also collect other sensitive data when providing you with driving lessons (this term refers to lesson on-road with a BSM franchised instructor and off-road in a BSM simulator) This is information relating to your health generally and also to any relevant convictions. We only use this information to provide you with relevant products and services. We will not be able to provide you with quotes, without this sensitive data.

In the case of personal data, with limited exceptions, you have the right to access and if necessary rectify information held about you by formal written application to BSM’s Data Protection Officer, at Fanum House, Basing View, Basingstoke, RG21 4EA.

If you are 16 or under you must have permission from a parent or guardian before you give us personal information. If we find that we have received information from you without the appropriate consent, we reserve the right to cancel all transactions and services and remove all personal data that you have supplied. You will be able to re-submit the information when you have the required permission.

Cookies are text files that identify your computer (through what is known as an IP address) to our server. For information about what we use these for refer to section 2. Whilst in some cases it may be possible, we do not use the IP address as a means of identifying you. You generally have the opportunity to set your computer to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. You can do this through your Internet browser. With most browsers, this facility can be reached via the 'tools' (e.g. Internet Explorer), or 'edit', or 'task' (e.g. Netscape) menu. If you have any problems finding this area, the 'help' function within your browser will be able to provide assistance. You can also find more detailed information about cookies and how to manage them on www.allaboutcookies.org

If you refuse a cookie it may prevent the proper operation of the site or even prevent your access to certain areas.

Some of our Web pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information that includes a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of our site or particular campaigns.

You can find more information on Web Beacons, their use and your rights, if you visit www.allaboutcookies.org

If you have any questions regarding this privacy policy or any other aspect of our data handling procedures, please contact us via the address below, marking all correspondence for the attention of the Customer Care Team.

Our Websites may contain links to other sites. We are not responsible for the privacy and security of these sites. This privacy policy applies only to this website.

Automobile Association Developments Limited trading as "BSM" and "The British School of Motoring". Registered Office: Fanum House, Basing View, Basingstoke Hampshire RG21 4EA. Registered in England and Wales number 1878835.